Our brands

Power Root

Power Root was founded in 1999 in Johor Bahru. Malaysia to promote wholesome well-being. Its products are inspired by the herbs of the rainforest, i.e., Eurycoma longifolia Jack (Tongkat Ali) and Labisia Pumilia (Kacip Fatimah). Alicafé and Alitea share the vision of “Great Instant Coffee and Tea.” With just a cup of hot water and a single sachet, Alicafé and Alitea purpose to serve “tea and coffee lovers” with a great tasting beverage. Power Root also strongly emphasizes on product research and development. With sheer innovation and determination, Power Root’s R&D team has developed more quality products under highly professional and clinical environment.